Why Should I Use Window Lettering To Promote My Small Business?

window letteringWindow lettering and custom window graphics are critical componenst in any marketing or advertising your small business might do. They create a unique look, and offer the ability to transform unused and empty spaces into prime marketing real estate. When paired with more traditional marketing methods, like banners or neon signage, you’ll find you are likely to improve the number of customer impressions, and your overall brand recognition.

But the best part is how cost-effective window lettering is as part of your marketing strategy. With a cost well under traditional banners or other signage, it’s one of the best ways to make your storefront pop and give your customers the information they’re looking for.

Different Ways You Can Use Window Lettering for Your Business

The phrase “window lettering” can be slightly misleading. Yes, you can add specific letters and numbers to virtually any window space. But did you know you can also print whole sheets, custom graphics, and brand logos as well? Virtually anything can be applied to any window, including on storefronts, doors, and even your business vehicle.

Consider how your business might benefit from any of the following ideas:

  • Brand logo and phone number on the rear of your delivery vehicle
  • Customer logo plastered across your front window glass
  • Seasonal store front display, adding visual interest for passers-by
  • Company name, hours, and address on your front door
  • Limited time sales offers and discount signage
  • Faux glass etching to create temporary privacy screens
  • Multi-panel visual images, displaying your craft
  • Full window imagery displaying samples of your best work
  • And more!

You can even use window lettering as a means to test a variety of marketing tactics, slogans, or offers. Just install it, track your traffic and sales for the time period while it’s up, then put up something new and start all over.

With just a little bit of investment, you’ll be able to find out what works and what doesn’t. You’ll maximize your business and marketing budget, all while getting a great return on your investment. Application and removal are quick and easy; so, the sky is the limit on whatever you are looking to try!

How Do I Get Started with Window Signage for My Business?

We make it super easy for your business to design eye-catching, high-impact window signage. With our custom lettering tools, we can create anything you want including metallic, sheer, matte, and wood effects. Whether you have a specific image already in mind, or you’re looking for design help, we can work with you to create the custom window front of your dreams.

We can also design, print, and perform the installation in just a few days. So what are you waiting for? Call Green Light Graphics and Signs at 404-857-5790 to get a quote for your next custom vinyl window lettering project.