6 Tips for Trade Show Display Banners that Stop People in Their Tracks

trade show display bannersIt doesn’t really matter what type or style, trade show display banners are an effective and affordable way to attract people to what you have to say at a trade show.

Here are 6 great tips to help you catch as many wandering eyes as possible with your trade show display banners:

Go Bold and Go Big with Your Trade Show Display Banners!

In reality, a lot of basic trade show banners are routine and boring. When you’re at a trade show, your banner is competing with what can seem like thousands of other banners (AKA: your competition!), you want a banner that stands out in the crowd as well as stands up to your competition. Create trade show display banners that go beyond getting attention; create a banner that sticks in the minds of trade show attendees even after the show is over.

Keep It Simple and Clean.

You want simplicity to be your boldness. Too busy can be too distracting and people will only see a big, bold, busy rectangle and not absorb the information it’s giving. If you have a busy design, use a simple font. If you have a stand-out-in-the-crowd font, keep the design simple and opt for bright and bold eye-catching colors.

Prepare for the Elements.

If you’re going to be outside, take precautions against wind, rain, and possibly even snow. Make sure your trade show display banners are made of a thick, durable, and water-resistant material.

Work with the Experts.

A trade show is the worst place for a badly designed and put together banner. Unprofessional trade show display banners can actually hurt your brand and all the money you spent can be flushed away in a big banner fail swirly. Choose a graphic design company that takes time to design what you are looking for and trust their expert opinions to come up with something epic.

Plan Ahead.

What kind of trade show are you going to and what is your banner banner-izing (AKA: advertising)? Think about the location and your space. Believe it or not, but the location can make a difference. If it is inside with generic huge building lighting, you’ll need the right colors for that environment. If it is outside during crazy bright sunshiny day, you’ll need the right colors for that. Invest in more than just your banner; invest in the time needed to make your trade show display banner something that will work great for years to come, not just at a single trade show.

Go for Value.

“You get what you pay for” is a well-used cliché for a reason. You aren’t just investing in a banner; you’re investing in your business—something you’ve probably poured your blood, sweat, tears, and time into for years. The climb to the top can be challenging, but the view from the top is amazing. Pay attention to every detail of your banner, just like you do your business. And just like with your business, the pay-off is well worth it.

If you need a trade show display banner and want to take your business to the next level, call Green Light Graphics and Signs at (404) 857-5790 to get a quote for your next trade show banner.