5 Ways Colorful Trade Show Banners Can Change Your Business

colorful trade show bannersColorful trade show banners not only add visual impact to a trade show display, they are also cost effective and multi-purpose marketing tools that can be used in other ways. Think about it. You only have a few seconds to grab attention as show-goers are walking by. If there are over 100,000 people streaming by, how will you differentiate yourself from the rest of the visual noise? What is going to set you apart? And then, what are you going to do with all the signage and swag at the end of the show? Do you just put it all in storage?

Here are a few ways you can maximize your banner and booth investment, turning your trade show banner into a high-value multi-purpose marketing tool:

Three Perks You’ll Experience During The Show

High-impact colorful trade show banners create a lasting impression… if they are done right. You don’t want to be remembered because your banner was misspelled, or tacky; you want it to convey the professionalism of your business and visually deliver your brand identity in thirty seconds or less.

A well-designed banner can also lure people to your booth, giving you the opportunity to sell them in person. It’s hard to compete with real, personal interaction. You can determine what they are looking for, position your product or service as the solution to their problem, and offer them valuable information impossible to get anywhere else. Plus, it gives you a chance to really turn on the charm.

Finally, colorful trade show banners can level the playing field between you and your competition. They are  low-cost tools with a high visual impact. Most booths are about the same size, so if your banner is more colorful, and packs a high visual punch, you are more likely to draw attention from your potential customer base. What a great opportunity to steal some market share!

What To Do With Your Colorful Trade Show Banners After The Show

Just because the show has ended, it doesn’t mean you won’t be able to keep reaping benefits from your banner. Most are light-weight, portable, and designed to be displayed in a compact space. Given the wide variety of sizes and formats, your trade show banner could easily be used as marketing collateral in your retail location, or as decoration in your office or meeting space. With proper care and handling, your trade show banner has the potential to last quite a long time. It’s a multi-functional piece offering a fantastic return on your investment.

Another alternative is auctioning your banner off. Before you scoff at the idea, think about it. If you work in an industry where specific artists or designers carry a lot of cache, wouldn’t it be a great idea to feature a custom work on your banner? It would generate buzz at the show, and the auction would give you a chance to draw a large audience PLUS make back some of your investment. Win-win!

Call Green Light Graphics and Signs at 404-857-5790 to get a quote for your next colorful trade show banners.